Niles
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AI sales coach for B2B salespeople in financial services, software, and professional services.

Know your next move on every B2B deal.

Coaching on your real deals, from first contact to close. Built on The Pharaoh's Pitch.

Start your 14-day free trial

No credit card required.

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Built on the bookThe Pharaoh's PitchNominated · UK Business Book Award 2025

Credentials you can check

Each one links to its source.

NominatedUK Business Book Award 2025Source: LID Publishing

Publications

  • Duke Corporate Education

    “The pharaoh’s wisdom”, Dialogue, Q2 2025. Duke CE is the journal’s lead partner.

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  • Sage Publishing

    Sage Business Cases, including “Critical Choices” (2024).

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  • Routledge

    Coaching Strategies for Corporate Innovation (2025), with Sam Lee.

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Affiliations

  • EMCC Asia Pacific

    Past co-president of EMCC Asia Pacific.

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  • UNITAR International University

    Adjunct Professor of Entrepreneurship & Social Innovation, appointed 2023.

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Organizations worked with

  • beVisioneers: The Mercedes-Benz Fellowship

    Co-led EMCC Asia Pacific’s partnership with the fellowship, from 2025.

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Cover of The Pharaoh's Pitch by Ivan Yong

The book

Built on The Pharaoh's Pitch

Unearthing Ancient Egyptian Wisdom for Sales Success

Published by LID Publishing, London. Niles turns its seven principles of selling into a coach for every stage of a deal.

Written by

Ivan Yong

Adjunct Professor at UNITAR International University and past co-president of EMCC Asia Pacific. Two decades helping multinationals and startups build B2B sales.

Where to buy the book

Or order from the publisher

Reviews of the book

What leaders say about The Pharaoh's Pitch

From the advance praise printed in the book. Titles as printed at publication.

What I like and enjoyed about Ivan’s book is how he connects the art and science of selling to both head and heart. …

Akram SabbaghCEO, Wayfinder Capital, Perth, AustraliaSource

In a world brimming with sales strategies and transactional advice, The Pharaoh’s Pitch is like a breath of fresh air. … This book is a must-read for anyone who believes that at the core of every transaction is a relationship waiting to be nurtured. …

Vineeta YadavCo-President, European Mentoring & Coaching Council, Asia Pacific Region, New Delhi, IndiaSource

… In these chapters, the author takes us on a journey through the history of wisdom, from Ancient Egypt onwards. Knowledge is a source of wisdom; it is not wisdom itself – that comes from the quality and depth of our reflection on our experiences. …

Prof. David ClutterbuckCo-founder & Special Ambassador, European Mentoring & Coaching Council; Visiting professor, Henley Business School (Reading University)Source

How it works

Coaching at every stage of the deal.

  1. Prospecting

    Open the conversation right

    Research the prospect, prepare your first meeting, write an opening that earns trust.

  2. Solution presentation

    Present to their problem, not your product

    Structure the meeting around their world, find the gap, decide if you need a deck at all.

  3. Proposal

    Submit a proposal they can say yes to

    Shape the proposal, quotation or RFP response around what the client told you.

  4. Closing

    Close with confidence

    Handle objections, agree next steps, move the deal to signature.

Niles knows which stage each deal is in, so the advice fits.

Specific advice for your deal, not generic tips.

I have a new prospect I haven't met before, but I don't want to do a presentation. What should I do?

Ch.3 · Knowledge & Wisdom

Treat it as a conversation, not a presentation. Open with their world: ask one short question about a challenge they face.

Skip the deck. End with a next step that's useful to them, not just to your pipeline.

Do this today: Write down three things you know about this prospect: their industry pressure, their likely goals, and what keeps them up at night.

  1. Ch.7Emotional intelligence
  2. Ch.6Trust
  3. Ch.5Leadership
  4. Ch.4Kindness
  5. Ch.3Knowledge & Wisdom
  6. Ch.2Visioning
  7. Ch.1Purpose
Every reply draws on one of the book’s seven principles and names its chapter.

Made for people who sell to businesses.

Financial services

For relationship managers and sales teams selling to corporate clients.

A question you could ask: “The CFO liked our first call but won't commit to a second. What now?”

Software and SaaS

For account executives and sales managers running complex B2B deals.

A question you could ask: “My champion went quiet after the demo. How do I restart the deal?”

Professional services

For consultants, advisers and partners who win work through relationships.

A question you could ask: “They liked our proposal but want to think about it. How do I follow up without chasing?”

If you sell something your customer can’t hold in their hands, Niles is built for you.

Founding-member offer

Become a founding member

Try Niles free for 14 days. Bring a real deal and get your next move today.

Start free trial

Paid plans coming soon.

  • A session with the author
  • Full coaching across all 4 stages
  • Up to 150 coaching messages
  • No credit card required
  • Runs in your browser, nothing to install

Common questions

What is Niles?

An AI sales coach for your real deals, from prospecting to close.

How is it different from ChatGPT?

It follows the method in The Pharaoh's Pitch and knows which stage each deal is in, so the advice fits where you are.

What happens after the free trial?

Your deals and notes stay in your account, and coaching pauses until paid plans open. The trial needs no card, so nothing is charged.

Is my deal information private?

Other users can't see your deals. On a team plan, your team lead can. You can also describe a prospect without naming them.

Do I need to install anything?

No. It runs in your browser, on desktop or phone.

Your next deal starts with a better first conversation.

Start your 14-day free trial

No credit card required.