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About

An AI sales coach built on one book

Niles is an aI sales coach for B2B salespeople in financial services, software, and professional services. It coaches you on your real deals, from prospecting to close, and every answer follows the method in The Pharaoh's Pitch by Ivan Yong.

The book

Cover of The Pharaoh's Pitch by Ivan Yong

The Pharaoh's Pitch: Unearthing Ancient Egyptian Wisdom for Sales Success by Ivan Yong, published by LID Publishing, London. ISBN 9781915951595.

It sets out seven principles of selling, one per chapter:

  1. Purpose
  2. Visioning
  3. Knowledge & Wisdom
  4. Kindness
  5. Leadership
  6. Trust
  7. Emotional intelligence

The book at LID Publishing · Also at Waterstones, Barnes & Noble, Kinokuniya, Bookazine, Shakespeare and Company, Hugendubel.

The author: Ivan Yong

Adjunct Professor at UNITAR International University and past co-president of EMCC Asia Pacific. Two decades helping multinationals and startups build B2B sales.

An engineering graduate of Nanyang Technological University, Singapore, with an MSc in Organizational Psychology from Birkbeck, University of London, he is researching AI and coaching for a PhD at the University of Nottingham. His other books are Department of Startup: Why Every Fortune 500 Should Have One, his first, and Pandora's Pivot: A Primer for Leading in an AI-Driven World (LID). Source: Author page, LID Publishing

Elsewhere: LinkedIn, LID Publishing, Business Expert Press, Goodreads, Substack, Founder Institute.

His record, each item linked to its source:

Publications

  • Duke Corporate Education. “The pharaoh’s wisdom”, Dialogue, Q2 2025. Duke CE is the journal’s knowledge partner. Source
  • Sage Publishing. Sage Business Cases, including “Critical Choices” (2024). Source
  • Routledge. Coaching Strategies for Corporate Innovation (2025), with Sam Lee. Source

Affiliations

  • EMCC Asia Pacific. Past co-president of EMCC Asia Pacific. Source
  • UNITAR International University. Adjunct Professor of Entrepreneurship & Social Innovation, appointed 2023. Source
  • Founder Institute. Mentor, Founder Institute Cyprus, 2026. Source

Organizations worked with

  • beVisioneers: The Mercedes-Benz Fellowship. Co-led EMCC Asia Pacific’s partnership with the fellowship, from 2025. Source

How we write the blog

Articles on the Niles blog are written by the Niles team and drafted with AI from the text of the book. Every article:

  • names the chapter and principle it applies;
  • quotes the book only word for word, and briefly;
  • leaves out statistics and studies unless we can link to the original source;
  • is read by a person before it is published.

Articles that Ivan Yong has read and approved say so under the title. To report a mistake, email [email protected].

The company

Niles is made by IMHOTECH SDN BHD (registration no. 1687822W), a company registered in Malaysia. Contact: [email protected].